The three vital features needed to make a website successful are Visibility, Usability and Convertibility.
Visibly indicates the quantity of good quality search, your website will attract.The traffic can be from search engines or pay per click, social media or pay
To make your website suitable of the search engine visibility, a good foundation for a rock-hard search engine optimization, need to be constructed in your website.
For this, you need to optimize the content with right key words, good description, page titles and a well structured navigation that will facilitate the search engine to easily recognize. .
This is the second important aspect needed. Suppose it your website is confusing or complicated to navigate and if it fails to give the required information of the visitors to your website, they will get irritated and will immediately click the back button. This makes you, loose a probable customer.
Make sure that your website works for you, by engaging users. The design and contents in your website should make the visitors to pick the phone, make any purchases or signup for new letter.
Following the above mentioned vital aspects, will assist you in making your website a successful one.