In recognition of his visionary entrepreneurship and business acumen, the chairman of Joy Alukkas Group, Mr. Joy Alukkas, was recently presented the ‘Asian Achiever of the Year 2011’ award. The award was presented by UK shadow minister for employment Mr. Stephen Timms MP, at a meeting of the UK - Kerala Business Forum held at the William Pitt chamber of the British Parliament. The award was accepted on behalf of Mr.Joy Alukkas by John Paul Joy Alukkas, Executive Director, Joyalukkas Group.

“It is an honor to be bestowed with the award of ‘Asian Achiever of the Year’ and I thank the UK - Kerala Business Forum for this recognition. I would like to dedicate this award to my team at Joyalukkas and our loyal customers who have helped me achieve success and recognition,” said Mr. Joy Alukkas, Chairman, Joyalukkas Group.

Joy Alukkas, followed in his visionary father’s footsteps and expanded the ‘Joyalukkas’ name to a global level. His father Varghese Alukkas started his first jewelry showroom way back in 1956 and since then Joy Alukkas has made ‘Joyalukkas’ an household name in jewelry. Joy Alukkas took his first step by setting up a jewelry showroom in UAE in the year 1987, since then there has been no looking back for him. Under the vision and direction of Mr. Joy Alukkas, and with his single-minded dream to consolidate Joyalukkas’ position as the world’s favorite jeweler, the Joy Alukkas Group has grown, in a span of little over two decades, into a USD 1 billion plus global conglomerate.

“My father’s vision and passion has helped us achieve all our success, I feel privileged to accept this honor on his behalf. Every employee at Joyalukkas is motivated by our Chairman’s drive and enthusiasm and we as a team rejoice in his achievement. Our vision is to ‘Ornament the world’ and Mr. Joy Alukkas along with every employee at Joyalukkas, strives towards achieving this vision every day,” said John Paul Joy Alukkas, Executive Director, Joyalukkas Group.

Joyalukkas is today a global brand with 85 showrooms across 9 countries around the world in UK, Singapore, UAE, India, KSA, Bahrain, Oman, Kuwait and Qatar. The group is currently rapidly expanding its business portfolio and the Groups’ business outside the jewelry line to include luxury aviation, Shopping Malls, Textiles and Money Exchanges. In addition to various awards and recognition the company and its visionary chairman have received worldwide, Joyalukkas was recently awarded the Superbrand status in the UAE for the second year in a row.