Amazon.comInc has already fought with Apple Inc over digital music, digital books and mobile applications. Now the new battle is going to be with Apple iPad tablet. Though for a long time Amazon has been offering digital content on the website, it lagged in the required hardware. Now the customer think he the Seattle based company will now utilize its tablet to purchase and lease the content.

Amazon’s foray into the tablet market shows the changing trends as how technology company which normally use to focus on one particular segment are now elbowing each other to enter into multirole fronts. This drift is obvious in the enterprise- technology field where one time allies, Hewlett-Packard Co and Oracle Co are now pitted against each other as foes in server computer markets.

In the past few years, Amazon, Apple and Google Inc are competing against each ohter in the field of digital content and mobile software market. . Already Apple and Amazon have some bitter battles. Amazon was sued by Apple accusing that Amazon had dishonored s the trademark on the “App Store” name Apple’ CEO Steve jobs mocked at the Kindle electronic book reader of Amazon stating that only some people read it and when compared to the single purpose ones the general purpose machines such as iPad are far more superior.

It will be a stiff competition for Amazon is the tablet market. The reason being is Apple has already established its presence by selling nearly 19.5 million of its iPad devices since last year. The iPad’s sales have been strengthened by its Apple Appstore and connections which trades videogames and additional sotwares. The Apple’s iTunes stores also boosts up iPad sales. At Apple’s iTunes store people can download, videos, books and music easily.

The forthcoming Amazon tablet is likely to have an approximate 9 inch screen.The Android platform from Google will make the Amazon tablet to run. It seems the New Amazon tablet will not have a camera like Apple’ iPad. Also The pricing and distribution of the new tablet is not known.